{"id":128312,"date":"2026-01-11T00:15:07","date_gmt":"2026-01-10T18:45:07","guid":{"rendered":"https:\/\/www.techworm.net\/?p=128312"},"modified":"2026-01-11T00:15:07","modified_gmt":"2026-01-10T18:45:07","slug":"texas-court-vacates-order-samsung-tv-tracking","status":"publish","type":"post","link":"https:\/\/www.techworm.net\/2026\/01\/texas-court-vacates-order-samsung-tv-tracking.html","title":{"rendered":"Texas Court Vacates Order On Samsung TV Tracking"},"content":{"rendered":"<p>A Texas court briefly stopped Samsung from collecting viewing data from smart TVs in the state, only to reverse the decision a day later, allowing the company to continue its practices as legal proceedings continue.<\/p>\n<p><strong>State Targets Automated Content Recognition Technology<\/strong><\/p>\n<p>On January 5, the District Court of Collin County granted a temporary restraining order (TRO) sought by Texas Attorney General Ken Paxton. The order barred Samsung from collecting, using, selling, or sharing audio and visual data from Texas consumers through its Automated Content Recognition (ACR) technology \u2014 a software that captures periodic screenshots of what appears on a TV screen to identify viewing habits and enable targeted advertising.<\/p>\n<p>According to the attorney general\u2019s office, Samsung\u2019s ACR system captures screenshots as often as every 500 milliseconds and compares them against large databases to identify viewing habits. All of this is allegedly carried out without users\u2019 clear knowledge or meaningful consent.<\/p>\n<p>The court initially ruled that Samsung\u2019s ACR practices likely violated the Texas Deceptive Trade Practices Act (DTPA). It raised concerns that consumers were enrolled through misleading consent mechanisms, often during initial TV setup, without detailed explanations of the data collection practices that reportedly require navigating more than 200 additional clicks after enrollment.<\/p>\n<p>&#8220;The Court finds that there is good cause to believe that SAMSUNG\u2019s process for enrolling consumers in the ACR data collection program is false, deceptive, or misleading because it does not disclose to consumers how much data is being collected about them, how the data is actually being used, and that the Chinese Communist Party (\u201cCCP\u201d) has access to the information,&#8221; read the\u00a0<a href=\"https:\/\/www.texasattorneygeneral.gov\/sites\/default\/files\/images\/press\/TRO_0.pdf\" target=\"_blank\" rel=\"noopener nofollow noreferrer\" data-wpel-link=\"external\">Temporary Restraining Order\u00a0against Samsung<\/a>.<\/p>\n<p><strong>Use Of \u2018Dark Patterns\u2019 Highlighted<\/strong><\/p>\n<p>The judge also criticized the limited opt-out options, noting that users could only \u201climit\u201d the use of their data rather than stop collection entirely. The ruling described this approach as relying on \u201cdark patterns\u201d where the users are nudged toward consent while making it difficult to fully understand or opt out of data collection.<\/p>\n<p><strong>Restraining Order Vacated Within A Day<\/strong><\/p>\n<p>However, the legal victory for Texas was short-lived. On January 6, the same judge vacated the restraining order, writing that it should be set aside. Samsung later confirmed that the TRO had been lifted and that the company is not currently restricted from collecting viewing data in Texas.<\/p>\n<p>Samsung said the court still plans to hold a hearing on January 9 to consider whether a longer-term injunction should be issued. The company has not admitted wrongdoing and maintains that its data practices comply with applicable laws.<\/p>\n<p><strong>Part Of Wider Lawsuits Against TV Makers<\/strong><\/p>\n<p>The lawsuit against Samsung is part of a broader push by the Texas Attorney General\u2019s Office, which has also filed lawsuits against Sony, LG, TCL, and Hisense over similar ACR-based data collection practices. Texas has additionally raised national security concerns involving China-based companies, arguing about potential access to US consumer data under China\u2019s national security laws.<\/p>\n<p><strong>Potential Impact On Smart TV Privacy<\/strong><\/p>\n<p>While vacating the restraining order allows Samsung\u2019s practices to continue for now, the lawsuit remains active. If the court later issues a temporary or permanent injunction, it could have wide-ranging implications for how smart TV makers collect, disclose, and monetize user viewing data across the United States.<\/p>\n<p>Meanwhile, privacy advocates advise consumers to review their smart TV settings carefully. ACR features are often enabled by default during initial setup and may appear under terms such as \u201cViewing Information,\u201d \u201cInteractivity,\u201d or \u201cMarketing Preferences.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Texas court briefly stopped Samsung from collecting viewing data from smart TVs in the state, only to reverse the decision a day later, allowing the company to continue its practices as legal proceedings continue. State Targets Automated Content Recognition Technology On January 5, the District Court of Collin County granted a temporary restraining order [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":128316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3141,19,7],"tags":[64823,64822,64827,9200,607,1392,1623,64825,9556,64826,1585,64824,3329],"class_list":{"0":"post-128312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-privacy","9":"category-security-news","10":"tag-acr","11":"tag-automated-content-recognition","12":"tag-dtpa","13":"tag-legal","14":"tag-privacy-2","15":"tag-samsung","16":"tag-smart-tv","17":"tag-temporary-restraining-order","18":"tag-texas","19":"tag-texas-deceptive-trade-practices-act","20":"tag-tracking","21":"tag-tro","22":"tag-tv"},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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